A South African private hospital group operating eight facilities, primarily focusing on providing accessible, quality medical care and specialized services to diverse communities, is seeking a Head of Marketing who will be responsible for designing and embedding effective marketing tactical plans, policies, and governance structures across Head Office and hospital facilities.

Responsibilities:

• Tactical Planning: Design and execute annual marketing operational plans and tactical strategies derived from the Group strategy.

• Governance & Standards: Establish marketing policies, SOPs, and governance structures; ensure compliance with quality standards across all service providers.

• Operational Leadership: Manage marketing proposals, service providers, budgets, and resourcing for Group-wide roll-outs.

• Brand & PR: Lead coordinated PR campaigns to increase brand awareness and trust; drive initiatives to enhance the value proposition for Doctors, customers, and patients.

• Market Intelligence: Drive bi-annual research and post-campaign analysis to identify trends, demographics, and regional opportunities.

• Project Oversight: Scope and manage Group marketing projects, utilizing data and trends to provide actionable insights.

• Technical Advisory: Serve as the technical SME for marketing matters, ensuring programs are correct in scope, content, and sustainability.

• Capacity Building: Provide guidance and training to marketing teams across the Group to ensure alignment and competency.

• Relationship Building: Develop strong internal and external partnerships to optimize the business value chain and promote cross-functional innovation.

• Alignment: Communicate departmental and customer needs to ensure alignment across the organization.

• Conflict Resolution: Balance diverse stakeholder interests and readjust priorities to meet changing demands.

• Performance Management: Implement performance plans, conduct talent reviews, and foster a culture of recognition.

• Mentorship: Coach direct reports and co-create training toolkits to build a steady skills pipeline and ensure succession readiness.

• Budgetary Control: Collaborate with the CMO to align budgets with tactical plans; monitor expenditure and manage variances.

• Efficiency: Drive cost-reduction initiatives and ensure the efficient use of resources across all functional areas.

• Compliance: Minimize financial risk and penalties by ensuring strict adherence to statutory requirements and internal governance.

• Data Analysis: Research and collate business intelligence to support management decisions and business strategy.

• Progress Tracking: Ensure accurate and timeous reporting on delivery progress against baseline plans with appropriate escalation.

Experience:

• 3–5 years in a similar marketing environment (Healthcare experience in South Africa is highly advantageous).

• Proficient in developing marketing tactical strategies and policy development.

• Proficient in Project Management, Data Analysis, and Stakeholder Management.

• Prior sales-related experience is considered an asset.

• Bachelor’s Degree in Marketing or Sales.
• Post-Graduate Degree in a relevant field (preferred)
  
  

Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]