Job Details
Job Description
Key focus areas include:
Taking complete ownership of all marketing and communication channels.
Managing and guiding ATL, BTL, and TTL marketing activities.
Leading the implementation of CRM, leads management, and marketing systems.
Strengthening customer communication and community management.
Responsibilities
Strategic Leadership
Develop and implement integrated marketing strategies spanning digital, print, PR, and events.
Ensure all marketing efforts directly support revenue growth and customer retention.
Oversee cross-brand marketing calendars, campaign planning, and consistent messaging.
Build, lead, and mentor a high-performing marketing team.
Oversight, Performance & Governance
Supervise and manage outsourced teams (web developers, SEO specialists, designers, paid search agencies, etc.).
Ensure all digital assets (websites, social platforms) reflect brand excellence and UX/UI best practices.
Review and approve creative direction to maintain consistent visual identity and tone of voice.
Manage marketing budgets, ensuring efficient allocation and a strong return on investment (ROI).
Oversee analytics reporting (Google Analytics, Looker Studio, CRM) to drive data-based decisions.
Evaluate campaign effectiveness, monitor KPIs, and provide monthly performance reports to executives.
Drive continuous improvement of the customer experience across all touchpoints.
Lead innovation by identifying and implementing emerging technologies and enterprise-grade digital solutions.
Direct traditional marketing initiatives (print, outdoor, in-store activations, events) and ensure seamless integration with digital campaigns.
Requirements:
Essential:
Bachelor’s degree in Marketing, Business, or a related field.
8–10+ years of experience in marketing management, preferably within retail, automotive, or franchise environments.
Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
Strong understanding of both digital (SEO, PPC, Social Media, Analytics) and traditional marketing disciplines.
Exceptional leadership, communication, and stakeholder management skills.
Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
Solid understanding of CRM systems and digital transformation initiatives.
KPIs & Success Metrics
Revenue Growth: Direct contribution to overall sales and lead quality.
Brand Leadership: Increased brand visibility and engagement across target markets.
Operational Efficiency: Streamlined processes and reduced marketing spend wastage.
Customer Engagement: Improved customer satisfaction and retention metrics.
Digital Performance: Higher conversion rates, lower Cost Per Acquisition (CPA), and improved ROI.
Our client is offering a highly competitive salary for this role based on experience.
Apply for this role today, contact Gaby Turner at [email protected] or on LinkedIn
You can also visit the Hire Resolve website: hireresolve.us or email us your CV: [email protected]