Job Details
Job Description
This is a self-managed position that encompasses social media, traditional, and digital marketing, as well as handling communications and community engagement. The goal is to increase brand awareness, drive sales, and enhance the customer experience. The ideal candidate is charismatic, proactive, and knowledgeable about social and digital marketing for high-end, luxury brands.
Responsibilities:
Social Media Management:
Content creation, including posts, captions, reels, stories, video editing, blogs, and email content.
On-site content development such as photography, cinematography, and interviews.
Scheduling content for all social platforms.
Creating and implementing paid and unpaid social media advertising strategies.
Community management and handling reviews/comments.
Basic graphic design for infographics and relatable imagery.
Increasing website traffic, analyzing trends, and measuring ROI.
Measuring and reporting on the performance of all digital marketing campaigns.
Creating and sending regular newsletters/mailers
Building an online audience and staying up to date with the latest trends
Proactively developing content and media opportunities.
Maintaining and updating internal and external stationery, signage, and displays to align with brand identity.
Attending events and hosting stands, working closely with the sales team.
Building relationships with partners like architects, contractors, and suppliers.
Establishing the company's key communication message and a plan to disseminate it across various channels.
Assisting in event organizing and planning.
Requirements:
- A marketing-related tertiary qualification is preferred.
1-3 years of experience in a strategic marketing role.
Expertise in design programs such as Adobe Photoshop, Illustrator, InDesign, Canva, or CapCut.
Basic video editing and photography skills are a bonus.
A strong understanding of SEO/SEM and a Google Analytics certification are required.
Strong presentation and public speaking abilities.
An ability to fit into a close-knit "family" style team.
The candidate should be creative, proactive, interactive, and goal-oriented.